COSVI Coperativa de Seguros de Vida de Puerto RicoTBWA \ San Juan
Game Over
Overview
Millennials don’t think much about the possibility of dying. Therefore, life insurance is not a priority for them.
To connect with them, we released
an unbranded video game that
people could download on their phones. The twist was that in this game,
even though the design showed extra lives, once the player died, the
game was over.
