TBWA Backslash’s 2024 Edges: The Year of Adaption
TBWA’s cultural intelligence unit offers a blueprint for the twists and turns that lie ahead. Puerto Rico (February 21, 2024) – TBWA’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the future. More […]